I recently received Fail on Purpose: The 0% Chance Mindset by Uanthern Loh, and it immediately resonated. Not because it taught me something completely new, but because it put words to something I’ve always believed. I’ve never been afraid to fail. My question has always been simple: what is the worst thing that can happen?

And the truth is, the worst thing is that you fail. But that’s not really the worst thing. You learn, you get back up, and you move on. Nobody dies, nobody gets hurt. It’s all far less dramatic than we make it out to be.

What the book does beautifully is reframe failure as something you can practice. Not avoid, not fear, but actively step into. Because the more you experience it, the less power it has over you.

In business and in life, that changes everything. When failure stops feeling like a verdict, you become freer to try, to build, and to begin. And sometimes, that’s all it takes.

I will be there personally, handing out bouquets of flowers to our customers. No reason, no minimum spend, just because.

In Dutch, we have a saying, “in de bloemetjes zetten.” It means to put someone in the flowers. To celebrate them. To show appreciation in a small, beautiful way. And that’s exactly what we want to do.

Singapore has welcomed us so warmly. We’re incredibly grateful to be at TANGS, and even more grateful for the customers who have supported us from the very beginning. This feels like the right moment to give something back.

Flowers have always been at the heart of what we do. They’re where our inspiration begins. So this weekend, they’re yours.

Friday and Saturday, only at TANGS on Orchard Road.