There was a time when this was how I spent my Sundays. A newspaper, a few magazines, and a quiet table somewhere in Paris, Brussels, or Amsterdam. No rush. Just time to look, to think, to absorb.

Elle Decor UK was always part of that ritual. So was Vogue Australia. They were not just something you flipped through. They were where you went to understand what was happening in design, in style, in the way people were living.

And you did not consume them quickly. You sat with them. You went back to pages. You noticed things you had missed. You could open the same magazine a week later, or even months later, and still find something new. A colour, a composition, a detail that suddenly made sense in a different way.

That kind of looking matters.

In my world, I have always said, look for pink elephants. Train your eye to see what is not obvious, and ideas will follow. A pattern, a campaign, a direction. That does not come from speed. It comes from attention.

Magazines help with that. They activate a different part of the brain. The slower, more curious side. The side that connects things that are not immediately related.

Instagram, I am not so sure what it activates.

It is fast, efficient, and everywhere. But it rarely asks you to stay. It does not invite you to look twice. And without that second look, something is lost.

Books are finding their way back, which is good. But magazines should not disappear either. They sit somewhere in between. Accessible, visual, but still grounded in time and intention.