At NALA, we believe that beauty starts with intention. In a world where everything is fast and forgettable, we want to slow things down, to remind ourselves (and others) that how something is made matters just as much as what it looks like.

That’s why we still silkscreen.

It’s not just a printing method. It’s a lesson in colour, patience, and presence. When you silkscreen, you have to pay attention. Every colour is printed one at a time, with big silk screens that must be perfectly aligned by hand. There’s no shortcut. No “undo” button.

But here’s the fun part: we use transparent inks. So when yellow overlaps with blue, it creates green, not by adding another colour, but by layering two. If you look closely at the rabbit on this T-shirt, you’ll see that green is made from intention, not ink.

And that’s the point. When you understand silkscreen, you start to understand colour. When you understand colour, you begin to see the world differently.

This is our why. And this is how we make our universe beautiful, one rabbit at a time.