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Latest issue on 7 Sept 2025. Update every Saturday.

Thursday Show

Culture

28 June 2026

5 min read

The Original Source of Vitamin D

Since this week is all about Aloha, I thought I would finish with one of my favourite books.

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I bought Vintage Aloha Shirts Collection Guidebook in Tokyo the last time I was there with my sisters, and it has become one of those books I keep coming back to. The book was published by the same people behind SUN SURF, the Japanese brand I mentioned earlier and one of the world’s leading authorities on vintage Aloha shirts. Their passion for preserving the history of these shirts is extraordinary, and this book is a perfect example of that dedication.

It documents hundreds of vintage Aloha shirts, from the fabrics and labels to the buttons, construction techniques, and original artwork. The level of detail is incredible, and every page reminds you that great design is rarely accidental.

But the reason I wanted to share this book has very little to do with Hawaiian shirts.

I often think books are the original source of Vitamin D. Not the kind you get from the sun, but the kind that keeps your creativity healthy.

Instagram gives us quick bursts of inspiration. We scroll, we like, we move on. The algorithm keeps showing us more of what it thinks we’ll enjoy, which means we’re often looking at slight variations of the same thing.

Books ask something different of us. They ask us to slow down.

The skirt that thinks it is a painting.
The skirt that thinks it is a painting.
The skirt that thinks it is a painting.

I love making a cup of coffee, pulling a book off the shelf, and simply flipping through it. Sometimes I start at the beginning. Sometimes I open it in the middle. Sometimes I go backwards. Almost every time I discover something I missed before. A colour combination, an illustration, a tiny detail, or a beautiful piece of typography that somehow escaped me the last ten times I looked.

I honestly can’t remember the last Instagram post I went back to five years later. But I constantly return to books I’ve owned for years. They seem to grow with you. As your eye develops and your interests change, you notice different things on every visit.

For me, books are one of the best investments a designer can make. They expose you to ideas outside your own algorithm and introduce you to subjects you weren’t even looking for. They slow you down, broaden your visual vocabulary, and remind you that the best ideas usually come from curiosity rather than speed.

So, if you’re ever in Tokyo and you come across this book, do yourself a favour and buy it. Not because you need to know everything about vintage Aloha shirts, but because every designer deserves a healthy dose of creative Vitamin D every once in a while.

The skirt that thinks it is a painting.
The skirt that thinks it is a painting.