Nala Design New Collections Brutal TImes May 2026

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Latest issue on 7 Sept 2025. Update every Saturday.

Thursday Show

Culture

2 October 2026

5 min read

The Initial Idea

I’ve always loved personalisation.
We used to do it a lot at nala, and somewhere along the way, I forgot about it.
More importantly, I forgot how happy it makes me.

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It’s such a simple thing. One little initial. But somehow, it makes all the difference. Something that everybody has suddenly becomes unmistakably yours.

And nowhere is this more useful than with our Shupatto bags.

In my family, my daughters, my friends and I all seem to have the same ones. They get left in cars, thrown into handbags, taken to the supermarket, borrowed and occasionally never returned. Very quickly, nobody knows whose is whose.

So I started personalising mine.
One initial. That’s it. And I love it.

The skirt that thinks it is a painting.
The skirt that thinks it is a painting.
The skirt that thinks it is a painting.

There are two ways to do it. You can choose a curly letter, which is softer and more playful, or fileteado, a bold capital letter. Same initial, two completely different personalities.

A little letter. A little more you.
And, in my family at least, no more arguments over whose Shupatto it is.

A NOTE TO OUR SUBSCRIBERS

For the month of October, enjoy one complimentary personalised initial with the online purchase of any of our three Shupatto shopper tote bags.

When placing your order, simply leave us a personal note telling us which letter you would like and whether you prefer curly or fileteado.

Online only.

The skirt that thinks it is a painting.
The skirt that thinks it is a painting.