This is Raya in real life. Worn in the market, among fruit, flowers and movement, the collection feels completely at home in the everyday. You can wear it to the bazaar, to open houses, to lunch with friends, and then again on an ordinary Tuesday with a pair of jeans. It is designed to move between occasions effortlessly, without ever feeling like it belongs to just one moment.

Inspired by our native Ixora, Iris and Passiflora, The Daily Bloom was printed in Malaysia using the traditional batik technique. I made this print at the very last minute because I wanted a collection that felt honest, rooted and timeless. Batik has that ability. The more you wear it, the more it becomes yours. It softens, it settles, it carries memory.

Alongside the new batik, we are also releasing a small selection of our classic NALA prints as sarongs, pieces many of you already love, now reimagined for Raya. And for the very first time, we are introducing the batik with the red chair, a print I have kept close to my heart until now.

All pieces are produced in cotton voile and cotton satin. The voile is light, breathable and effortless, perfect for our weather and for layering. The satin has a gentle structure and polish, allowing you to dress it up beautifully for evenings and open houses.

This launch is extremely limited and available exclusively this Saturday at our Kasturi branch. Once it is gone, it is truly gone.

I wanted to create something that makes sense in the way we actually live, especially during Raya when we often invest in outfits that are worn once and then forgotten. This is different. This is something you can dress up with heels and jewellery, or dress down with denim and sandals. It is something you will reach for again and again, and perhaps one day hand down.

We believe women should feel comfortable and beautiful all the time, not only on special occasions. We make our universe beautiful in the way we dress, and in the way we live.

Pasar Raya is Raya. Open, practical and alive.