After our little soft opening, Strawberry Fields is officially opening at JAM, PJ, and I am incredibly proud of what we have made.

We’re launching our new streetwear collection and our collaboration with Jefr of JEFR Studio. Jefr will be there creating a live mural on the day, so you’ll actually get to watch the work come to life.

There will be music, street art, strawberries, refreshments and, naturally, peanut butter and jam sandwiches. Because really, what’s JAM without strawberries?

And we have a little something for you too.

RSVP before you come and receive a limited-edition Strawberry bag with any purchase on the day. We only made a small number of them, so once they’re gone, they’re gone.

Saturday, 3 October
11 a.m. to 5 p.m.
Strawberry Fields at JAM, PJ
15 Jalan 13/6, Seksyen 13, Petaling Jaya

I can’t wait for you to see it all. The shop, the collection, Jeff’s work, the strawberries, the whole thing.

I’m very proud of this one.

See you at JAM. And don’t forget to RSVP.