The photos may already be online, but the collection is literally travelling with me to Singapore. Give me until Saturday to unpack everything, dress our booth and put the finishing touches in place. Good things are worth waiting for.

This weekend marks the beginning of something very special for us as we launch the very first Pasar Nala at the Singapore Retail Festival.

For us, this isn’t simply another market. It’s a return to where every great brand begins: meeting people face to face, listening to stories, testing ideas, and sharing the joy of beautiful design. Before there were flagship stores, there were markets. Before there were shopping centres, there were conversations across market stalls. That’s the spirit we want to bring back.

You’ll also be among the very first to see our brand new Pasar Nala identity. Every detail has been carefully considered, from the logo to our brand new uniforms, which I’m incredibly proud of. They’re more than uniforms. They represent a new chapter for Pasar Nala, a collection designed especially for our markets, celebrating craftsmanship, colour and the everyday beauty of life in Southeast Asia.

Although created as our team’s market uniform, we’ve had so many people asking about it that we’ve decided to make it available to order in limited quantities as well. You’ll be able to see it in person from Saturday onwards.

Most importantly, I’d love to meet you.

I’ll be at the Singapore Retail Festival on Saturday afternoon and all day Sunday, so if you’re in town, please come by our booth, say hello, and have a chat. One of my favourite parts of designing isn’t sitting behind a drawing board. It’s hearing your stories, learning what you love, and watching our creations become part of your everyday life.

This is only the beginning of Pasar Nala, and I couldn’t think of a better place to start than Singapore.

See you at the market.