To kick off our BYE BUY Sale at Tanglin, we gave our team a slightly unusual assignment. Instead of waiting for customers to find us, we went out to find them. We dressed up the bus stop outside the shop with our colourful pillows, handed out flyers and turned an ordinary commute into something a little more joyful. We kept going until the security guards politely informed us that perhaps this wasn’t entirely according to plan.

It was brilliant.

The team wasn’t quite used to this way of thinking. At first there was a bit of hesitation, but once they saw people smiling, stopping and asking questions, they got into the spirit of it. The result? Our pillows sold out within days. Sadly, our little bus stop installation has retired, so we’ll have to come up with new ideas for the rest of the sale.

It’s a good reminder that sometimes the best marketing isn’t the biggest campaign or the most expensive advertisement. Sometimes it’s simply doing something unexpected. Breaking the norm, starting a conversation and making people smile.

Our BYE BUY Sale at Tanglin continues until the 28th, and there are still plenty of treasures to discover. Leather bags are 20% off when you buy two, T shirts are two for $50, scarves, garments and art pieces have bundle discounts, and there are special promotions across homewares and estate pieces.

Tanglin may be saying goodbye, but we’re determined to make sure it goes out with a bang. And who knows? We might just bend a few more rules before the doors close for good.