Culture
17 February 2026
5 min read
Flowers Never Go Out of Fashion. Neither Do Patterns.
I bought this book at Liberty London two years ago, just before I decided to stop travelling for a while and stay anchored in Kuala Lumpur to really build my team and strengthen our foothold there.
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It was a conscious decision rather than a forced one, although I do admit that my weekly trips to Singapore conveniently do not count as travelling in my head. If you can take a bus there, it feels more like commuting than wandering.
The book is Dior Scarves. Fashion Stories, published by Thames & Hudson, and it explores decades of scarf design from the house of Dior. It is one of the most beautiful books I own. The pages are exceptionally thin, almost tissue like, which somehow makes the experience more luxurious because there are so many of them. You turn one page and then another and another, and it feels endless. Scarves upon scarves, each one telling its own small visual story.
What I love most about this book is the sense of freedom in the designs. You quickly realise that a scarf does not need to be rigidly structured or overwhelmingly intricate to be impactful. It does not always need to be engineered with mathematical precision. Sometimes it is simply one flower, placed with confidence, and that is enough. Sometimes it is a bold sweep of colour or an expressive illustration that feels almost spontaneous.
Many of the designs appear hand painted or hand drawn, and that human touch is unmistakable. You can see the softness of the brush, the slight irregularities in the line, and the life inside the composition. There is warmth in it. There is personality. It does not feel overworked or digitally perfected.
As someone who spends her life thinking about prints and patterns, I find this deeply inspiring. It feels very close to what we believe in. Florals that are not shy. Patterns that are allowed to breathe. Motifs that carry emotion rather than just decoration.
This book is a reminder that flowers never go out of fashion, and neither do patterns. They evolve and reinterpret themselves, but they never disappear. They simply return in new colours, new scales, and new moods, ready to be loved all over again.




