Our official opening of Strawberry Fields at JAM PJ was everything I could have hoped for, and more. Our collaboration with Jefr from Jeffrey and Studio was absolutely wonderful. Watching his artwork come to life and seeing everyone enjoying the collection was such a special moment.

But what really touched me was how many of you came. Friends, family, loyal nala fans, familiar faces and new ones. Some of you have been supporting us for years. And so many of you had never even been to JAM before!

Now you know where it is.
And what a wonderful place to discover.

Everyone got to taste the incredible wood-fired bagels from Sonny Bagel Shop and those absolutely amazing sourdough doughnuts from HALO.

I love supporting the wonderful independent businesses around us. That’s what makes JAM so special. We’re not just opening another shop. We’re becoming part of a creative community.

The collection:
Four different T-shirts, beautiful cushion covers, caps and prints of Jefr’s artwork. We still have a few art pieces left, too.

Not to forget those adorable mini strawberry bags! Everybody loved them. For the lucky ones, we still have a few left. Make any purchase at Strawberry Fields and receive a FREE mini strawberry bag, while stocks last.

There’s always something happening at JAM, especially on weekends. Art, food, interesting people and little discoveries around every corner.

But most of all, I want to say thank you.

To Jefr for this incredible collaboration. To my team for making it all happen. And to every single one of you who showed up, brought friends, bought something, shared a laugh or simply came to wish us well. Over 150 of you. I am genuinely touched.

You made our opening so much more than just another shop opening.

And the best part? We’re only getting started.

Strawberry Fields at JAM PJ is open daily until 8pm.

Come and visit us. Bring your friends. Have a bagel. Eat a doughnut. Discover something new.

And come say hello.

With love and a whole lot of strawberries. ❤️

⸻

WHILE YOU’RE AT JAM…

SONNY BAGEL SHOP 🥯
Instagram: @sonnybagelshop
Tuesday to Sunday: 9am to 5pm
Closed Mondays.

HALO DOUGHNUT 🍩
Instagram: @halodoughnut
Thursday to Sunday: 9:30am to 4:30pm
Closed Mondays, Tuesdays and Wednesdays.

STRAWBERRY FIELDS BY nala 🍓

Open daily until 8pm.