Design
15 March 2026
5 min read
The Atas Magic Show
Nala at Great World
Opening a shop sometimes feels like staging a magic show.
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When we arrived at Great World in Singapore to set up our new pop-up, the team looked at us with a little concern.
“Are you sure you can do it?”
We had three days for the fit out, which in retail terms is actually very comfortable. But the truth is that at TANGS we are used to something quite different. There, we sometimes have two hours to set up a store before the doors open.
So the answer was simple. Of course we could do it.
And we did.
The night before opening turned into one of those beautiful, slightly mad retail nights that only happen when a team decides to make something work. We painted, installed, arranged, adjusted and re-arranged until nearly four in the morning. Billy painted the mural, I finished the paintings, and slowly the shop began to come alive.
By the time we stepped back, it felt like a small magic show.
The result is a store that is unexpectedly elegant. Nala goes a little atas at Great World. The space is light, refined and joyful, filled with new pieces we were excited to introduce. Our yellow fan home print made its debut, along with new T-shirts, and a small series of beautiful leather coasters.
But what makes the store special is the atmosphere that the team created together.
I want to give a very special thank you to Charlotte, who believed from the beginning that Nala should open at Great World. Her confidence made this possible. Together with Billy and the entire Singapore team, she stood there quietly through the night, smiling and helping to make the store happen.
No drama. Just dedication.








